As 2011 comes to a close, many companies, especially in the IT sector, are wondering what the new year will bring-- economically, technologically, and otherwise.
The latest article by LightCounting (www.lightcounting.com), a market research firm in the communications industry, weighs the uncertainty of the future economy to that of natural disasters, reminding readers that the year "started with an earthquake and ended with a flood." While the unpredictability of nature is echoed in our collective global macroeconomic sentiment, the firm urges IT companies to focus on some of the positives citing "sales of networking equipment are up by more than 10% in 2011 and suppliers of optical transceivers are looking at an 8% increase in 2011 sales."
Despite the positivity, there is an obvious road block for resellers around the globe. Sales may be increasing fractionally, but the success of the reseller food chain relies heavily on the economy as a whole. Consumer spending must continue to fuel businesses who purchase and maintain equipment for their infrastructure. Resellers of secondary equipment may have fared well enough through the recession with IT budgets being slashed or eliminated completely, but it has left many with abundant inventory and less than enthused customers.
With the impending US Presidential Election and the December 21, 2012 phenomenon looming, the new year is certain to be a remarkable one. Whether you subscribe to the idea that the world and its catastrophes are ending, or that beyond the darkness lies a new era, and new opportunity, it stands to say that 2012 will be a year of necessary change.